Our voices can create change.
April Case Study
World’s best ads ever:
Swiggy’s ‘Voice of Hunger‘ Campaign Combines Fun and Awareness for a Great Cause
- To raise awareness about Swiggy's food delivery platform and its social commitment to fighting hunger.
- To drive traffic to Swiggy's website and mobile app.
- To boost social media engagement and participation.
- Young adults and teenagers in India who are highly active on social media platforms like Instagram.
- Food enthusiasts and people interested in supporting social causes.
- A social media challenge on Instagram where users created voice notes that visually resembled different food items, encouraging creativity and engagement.
- Partnering with popular Instagram influencers to spread the campaign and increase visibility through their large followings.
- Generating buzz through public relations efforts by featuring the campaign in articles, blogs, and news platforms to build awareness.
- The campaign generated over 150,000 voice note submissions in its first week.
- It was featured in more than 1,000 news articles, significantly increasing brand visibility.
- Swiggy saw a 200% rise in social media engagement, boosting both user interaction and app traffic.
- Swiggy's 'Voice of Hunger' campaign is a creative example of how a brand can leverage social media to raise awareness for a cause, while also driving traffic and engagement. By connecting a fun, user-generated activity with a meaningful cause, Swiggy achieved both social and business goals.
Personalized Campaign Strategy for the User
Goal
Use fun and interactive content to drive awareness for a social cause, such as hunger relief or food security.
Target Audience
Socially conscious young adults and teens who are active on digital platforms like Instagram or TikTok.
Tactics
User-Generated Content
Encourage users to participate in a creative challenge, like creating voice notes or short videos that highlight the importance of fighting hunger.
Social Media Campaign
Launch a campaign with a hashtag such as #FeedTheChange to build momentum and encourage people to share their content.
Influencer Collaboration
Partner with influencers who align with the cause and can help amplify the message through their platforms.
Engagement Incentives
Offer rewards like free meals for top contributors or donations to a hunger-relief charity based on participation levels.
