
Sustainability is not a trend; it’s a responsibility.
December Case Study
World’s best ads ever:
IKEA’s STEPS Campaign Promotes Sustainable Living

- Increase brand awareness and consideration for IKEA among millennials and young adults in India.
- Promote IKEA's new sustainable store in Greenwich.
- Encourage people to travel to the store in the most sustainable way possible: on foot or by public transport.
- Millennials and young adults in India who are interested in sustainability and looking for affordable and stylish furniture.
- Create a series of outdoor posters that encourage people to walk or take public transport to IKEA's new store, placed in strategic locations around Greenwich.
- Partner with local businesses to offer discounts and incentives to customers who use sustainable travel methods to visit IKEA.
- Utilize social media to promote the campaign, encouraging individuals to share their experiences using the hashtag #IKEASteps.
- Host events and workshops at the new store focused on sustainability, educating attendees on living more sustainably.
- Increased brand awareness and consideration among millennials and young adults in India.
- Heightened awareness of IKEA's new sustainable store in Greenwich.
- A measurable increase in the number of people walking or using public transport to reach the store.
- The IKEA STEPS Campaign creatively promotes sustainable travel while enhancing brand recognition. By leveraging engaging content and community partnerships, IKEA can inspire consumers to embrace environmentally friendly practices.
Personalized Campaign Strategy for the User
Goal
Inspire and empower communities to embrace sustainable living and travel choices.
Target Audience
Young individuals and families interested in sustainability and community involvement.
Tactics
Partnerships
Collaborate with local environmental organizations to create educational content and community clean-up events that promote sustainable practices.
Social Media Campaign
Encourage participants to share their sustainable travel stories using the hashtag #SustainableStepsTogether.
Incentive Program
Establish a rewards program for customers who frequently visit the store using eco-friendly transport methods.
Community Workshops
Offer workshops focused on DIY sustainability projects, promoting a greener lifestyle within the community.