
Our world is better when we connect, and no one should feel alone.
February Case Study
World’s best ads ever:
Vi’s ‘Be Someone’s We’ Shows the Power of Connectivity

- To emphasize the 'Power of Connectivity' and its positive effects on people's lives.
- To promote Vi’s brand values of inclusivity, positivity, and progress.
- To position Vi as a trusted partner in providing reliable connectivity solutions.
- Young, digitally connected Indians.
- Consumers seeking a brand that aligns with their values of inclusivity and positivity.
- People looking for a dependable and affordable connectivity provider.
- A series of short films showcasing how connectivity enables people to stay in touch with loved ones, learn new skills, and pursue their goals.
- Promotion through various channels, including television, digital platforms, and social media.
- Partnering with influencers and celebrities to spread the message.
- Positive reception from the public, with many praising its uplifting message.
- Increased brand awareness and consideration for Vi as a connectivity provider.
- Vi's 'Be Someone's We' campaign is a well-executed demonstration of the 'Power of Connectivity.' It reminds us of the importance of staying connected and reflects Vi's dedication to providing top-notch connectivity solutions.
Personalized Campaign Strategy for the User
Goal
Inspire people to connect with their loved ones, learn, and grow together, making use of the power of connectivity.
Target Audience
Young adults and families seeking better digital connection solutions.
Tactics
Partnerships
Collaborate with tech influencers and celebrities to highlight personal stories of connection and learning through digital platforms.
Social Media Campaign
Encourage users to share their connection stories using the hashtag #ConnectTogether.
Educational Sponsorship
Partner with educational platforms to provide connectivity solutions for students in rural or underserved areas.
Community Building
Host webinars and online events to showcase how people can achieve more when they stay connected digitally.