Personalized Image

Welcome Today, we are exploring a campaign that changed the game for both advertising and social activism.

Believe in something, even if it means sacrificing everything.

January Case Study​

World’s best ads ever:

Nike’s Dream Crazy shows solidarity
for a global cause

Source: https://www.thedrum.com/news/2022/06/14/world-s-best-ads-ever-17nike-s-dream-crazy-shows-solidarity-global-cause

Now,  Nike’s ‘Dream Crazy’ campaign demonstrates how powerful storytelling can inspire a movement. If you know someone in sports or social activism, they could create a similar impact by championing values they stand for.

Personalized Campaign Strategy for the User

Goal

Inspire and empower people to dream big and achieve their goals, together.

Target Audience

Young people, especially those from marginalized communities.

Tactics

Partnerships

Collaborate with athletes and activists who embody the “Dream Crazy” spirit to create motivational content and host events that inspire young people.

Social Media Campaign

Encourage individuals to share their personal dreams and stories using the hashtag #DreamCrazyTogether.

Scholarship Fund

Establish a scholarship program to support young individuals from marginalized communities in pursuing their dreams.

Non-Profit Collaboration

Work with non-profits that focus on empowering youth to achieve their goals.