When hunger strikes, music is the perfect flavor to satisfy the soul.
July Case Study
World’s best ads ever:
McDonald’s – Instakshari Mixes Music with Hunger for Maximum Engagement
- Boost brand awareness and engagement for McDonald's.
- Promote McDonald’s new Instagram music feature.
- Generate excitement and viral buzz around the brand and its menu options.
- Drive traffic to the McDonald's India website and app for orders.
- Millennials and young adults in India who are socially active on mobile platforms and enjoy sharing creative content.
- User-Generated Content: People were encouraged to create short videos or voice recordings expressing their hunger and sharing it using the hashtag #VoiceOfHungerChallenge.
- Influencer Partnerships: Collaborations with popular food bloggers and influencers boosted visibility and credibility, encouraging followers to join in.
- Paid Social Campaigns: McDonald's utilized targeted social media and search engine ads to reach the millennial and young adult demographic in India.
- Engagement Tracking: Monitoring social media activity around the hashtag #VoiceOfHungerChallenge and campaign content to measure reach, comments, and interactions.
- App Traffic: Tracking sign-ups and orders placed through Swiggy during the campaign as an additional measure of success.
- Over 7 million social media impressions.
- More than 100,000 comments on Instagram, boosting engagement.
- A 10% increase in Instagram followers.
- 10% growth in new Swiggy users, alongside a 10% rise in orders through the Swiggy app during the campaign period.
- The McDonald's Instakshari campaign was a remarkable success, blending food, music, and fun to drive engagement and sales. By tapping into the relatable emotion of hunger and leveraging social media platforms popular with its target audience, McDonald's created a fun, interactive campaign that resonated with millions.
Personalized Campaign Strategy for the User
Goal
Inspire people to connect with your brand by combining the universal love for music with the fun of expressing hunger in a creative way.
Target Audience
Millennials and Gen Z who are active on social media and enjoy creative challenges.
Tactics
Video Challenge
Launch a social media challenge where users create 15-second music clips or voice notes about their favorite food experiences and share using a unique hashtag.
Influencer Collaborations
Work with food or music influencers to kickstart the challenge and boost participation.
Contests and Giveaways
Reward the best submissions with free meals, discounts, or exclusive merchandise.
Cross-Platform Promotion
Use paid ads on social media platforms and search engines to reach the target audience and maximize engagement.
Partner with Delivery Platforms
Collaborate with food delivery apps for additional traction, tracking orders placed and engagement levels during the campaign.