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Welcome July is all about fun, creativity, and, of course, food. This McDonald’s campaign shows how blending music and hunger can turn engagement into success.
When hunger strikes, music is the perfect flavor to satisfy the soul.

July Case Study​

World’s best ads ever:

McDonald’s – Instakshari Mixes Music with Hunger for Maximum Engagement

Now,  McDonald’s Instakshari demonstrates the power of creative engagement through music and hunger. If your business deals with similar creative elements, this kind of user-generated content strategy could resonate with your audience.

Personalized Campaign Strategy for the User

Goal

Inspire people to connect with your brand by combining the universal love for music with the fun of expressing hunger in a creative way.

Target Audience

Millennials and Gen Z who are active on social media and enjoy creative challenges.

Tactics

Video Challenge

Launch a social media challenge where users create 15-second music clips or voice notes about their favorite food experiences and share using a unique hashtag.

Influencer Collaborations

Work with food or music influencers to kickstart the challenge and boost participation.

Contests and Giveaways

Reward the best submissions with free meals, discounts, or exclusive merchandise.

Cross-Platform Promotion

Use paid ads on social media platforms and search engines to reach the target audience and maximize engagement.

Partner with Delivery Platforms

Collaborate with food delivery apps for additional traction, tracking orders placed and engagement levels during the campaign.