Personalized Image
Welcome In March, we reflect on a campaign that reminds us of the importance of self-acceptance and embracing true beauty.
You’re more beautiful than you think.

March Case Study​

World’s best ads ever:

Dove’s ‘Real Beauty Sketches’ Challenges the Definition of Beauty

Now,  Dove’s campaign shows how important it is to celebrate one’s unique beauty and individuality. If you know someone who could benefit from this kind of self-confidence boost, or if your business promotes self-care or wellness, here’s an idea that might inspire them.

Personalized Campaign Strategy for the User

Goal

Encourage individuals to embrace their true selves and promote self-acceptance.

Target Audience

Women of all ages who struggle with self-image and body confidence.

Tactics

Video Storytelling

Create a series of video content where people describe themselves versus how others see them, showcasing the beauty in difference and perspective.

Social Media Campaign

Launch a hashtag challenge, such as #CelebrateYourself, where users share personal stories of self-acceptance.

Influencer Partnerships

Collaborate with influencers and mental health advocates to discuss the importance of self-love and body positivity.

Community Engagement

Host webinars or self-care workshops aimed at boosting confidence and promoting self-acceptance among participants.