
You’re more beautiful than you think.

March Case Study
World’s best ads ever:
Dove’s ‘Real Beauty Sketches’ Challenges the Definition of Beauty

- To challenge the narrow and conventional definition of beauty.
- To promote self-acceptance and confidence.
- To position Dove as a brand that understands and celebrates the unique beauty of all women.
- Women of all ages, backgrounds, and ethnicities.
- Individuals struggling with self-perception and beauty standards.
- Consumers seeking a brand that empowers self-acceptance and diversity.
- A powerful video campaign showing the difference between how women see themselves and how others perceive them.
- A social media initiative encouraging women to share their stories of self-acceptance using the hashtag #RealBeauty.
- Partnerships with celebrities and influencers who shared their own experiences and stories of beauty and self-confidence.
- The video went viral, receiving millions of views and sparking conversations around self-acceptance and societal beauty standards.
- The campaign helped redefine beauty for many and positioned Dove as a champion of real, diverse beauty.
- Dove's 'Real Beauty Sketches' is a heartfelt campaign that challenged traditional beauty standards and empowered women to embrace their natural beauty. It’s a testament to Dove's commitment to promoting self-acceptance and body positivity.
Personalized Campaign Strategy for the User
Goal
Encourage individuals to embrace their true selves and promote self-acceptance.
Target Audience
Women of all ages who struggle with self-image and body confidence.
Tactics
Video Storytelling
Create a series of video content where people describe themselves versus how others see them, showcasing the beauty in difference and perspective.
Social Media Campaign
Launch a hashtag challenge, such as #CelebrateYourself, where users share personal stories of self-acceptance.
Influencer Partnerships
Collaborate with influencers and mental health advocates to discuss the importance of self-love and body positivity.
Community Engagement
Host webinars or self-care workshops aimed at boosting confidence and promoting self-acceptance among participants.