
Creativity is intelligence having fun.
November Case Study
World’s best ads ever:
McDonald’s Thumbstopper Campaign Engages Millennials

- Create engaging Thumbstopper videos that increase brand awareness and consideration for McDonald's among millennials and young adults in India.
- Millennials and young adults in India who are active on social media and mobile devices.
- Identify the Right Themes: Understand what resonates with millennials and young adults, identifying themes that make them laugh, cry, or think to create relevant Thumbstopper content.
- Create High-Quality Videos: Develop visually appealing, attention-grabbing Thumbstopper videos using high production values and creative storytelling to captivate the audience.
- Use Humor, Music, and Emotions: Leverage humor, catchy music, and emotional storytelling to enhance viewer engagement and shareability of the Thumbstopper videos.
- Partner with Influencers: Collaborate with popular influencers who can authentically connect with the target audience and amplify the reach of the Thumbstopper videos.
- Promote on Social Media: Share Thumbstopper videos on McDonald's social channels, encouraging followers to share them, and utilize paid advertising to extend reach.
- Increased brand awareness and consideration among millennials and young adults in India.
- Enhanced engagement on social media platforms.
- A boost in website traffic and sales.
- Thumbstopper videos represent a powerful medium for connecting with millennials and young adults. By creating high-quality, visually compelling, and emotionally engaging content, McDonald’s can significantly enhance brand awareness and consumer consideration.
Personalized Campaign Strategy for the User
Goal
Engage audiences by creating compelling video content that resonates with their emotions and interests.
Target Audience
Young consumers, particularly those active on social media platforms.
Tactics
Thematic Collaborations
Work with local artists and creators to develop Thumbstopper videos that reflect cultural nuances and resonate with the target audience.
Interactive Campaigns
Encourage viewers to create their own Thumbstopper content around specific themes, sharing their creations on social media with a unique hashtag.
Live Engagement
Host live video sessions with influencers discussing behind-the-scenes content creation for Thumbstopper videos, encouraging audience interaction.
Community Involvement
Collaborate with community events or causes, creating Thumbstopper videos that showcase McDonald's commitment to local communities and social issues.