Teachers shape the future, one student at a time.
September Case Study
World’s best ads ever:
Honoring Educators with the #MasterJi Campaign
- Celebrate Teacher's Day and show appreciation for the dedication and hard work of teachers.
- Increase brand awareness for Byju's and its educational products.
- Drive sales of Byju's products among teachers, students, and parents.
- Primary: Teachers
- Secondary: Parents of students and students themselves.
- Social Media Campaign: Byju's created a compelling short film titled "Master Ji," portraying the story of a teacher's struggles with adapting to online teaching during the COVID-19 pandemic. This film was shared across Byju's social media channels and gained viral traction, resonating with viewers nationwide.
- Influencer Marketing Campaign: Byju's collaborated with popular Indian influencers who shared their personal stories of gratitude for teachers, promoting the "Master Ji" film and amplifying its message.
- Partnership with Schools: Byju's formed partnerships with schools across India to provide discounts on its educational products to both teachers and students, enhancing accessibility and encouraging product adoption.
- The "Master Ji" campaign was a resounding success, achieving its goals of increasing brand awareness for Byju's, driving product sales, and expressing heartfelt appreciation for teachers.
- The campaign received widespread praise from the public, highlighting Byju's sensitivity to the challenges teachers faced during the pandemic, along with positive feedback for its relatable storytelling.
- The "Master Ji" campaign by Byju's exemplifies a successful marketing initiative that effectively connects with its audience. By combining emotional storytelling with strategic outreach, the campaign not only promoted Byju's brand but also fostered a sense of community and appreciation for educators.
Personalized Campaign Strategy for the User
Goal
Celebrate educators and their contributions while promoting educational resources.
Target Audience
Teachers, parents, and students who value education and mentorship.
Tactics
Teacher Spotlight Series
Feature stories of inspiring teachers on social media, encouraging others to share their own experiences using a dedicated hashtag (e.g., #ThankYouTeachers).
Interactive Webinars
Host free webinars led by educators, offering tips and resources for teaching effectively in both online and offline environments.
Collaborative Offers
Partner with educational institutions to provide special offers for families enrolling their children in educational programs.
Community Engagement
Organize local events recognizing outstanding teachers and providing platforms for them to share their stories and methodologies.
Performance Metrics
Track engagement metrics on social media, measure sales growth, and gather feedback from participants to evaluate the campaign's impact.