For Jiyansh Juice & Bites, our goal was to create a brand identity that mirrored the café’s fresh and lively atmosphere. We began by designing a unique logo that blended elements of freshness and energy, using vibrant colors and playful typography to represent the café’s focus on fresh juices and snacks. This logo set the tone for the overall branding. We then developed a comprehensive brand guideline, outlining the consistent use of colors, fonts, and logo placement to ensure uniformity across all platforms and materials. Following the brand guideline, we designed their menu, focusing on clarity and aesthetics, making sure it was easy to navigate while visually appealing. The design highlighted their offerings with mouth-watering images and engaging typography to enhance the customer experience. In addition to in-house branding, we also designed promotional banners and posters for their social media campaigns. These were crafted to attract attention online by combining eye-catching visuals with clear, direct messaging, encouraging customers to visit the café. The challenge was to convey the café’s casual and friendly vibe while emphasizing the quality of their products. The result was a consistent and engaging visual presence that resonated with both new and returning customers.