For The Grandma Company, our goal was to create a visual identity that aligns with the brand’s focus on natural, gentle care for babies. We started by designing a logo that exudes warmth and trust, incorporating soft colors and rounded fonts to appeal to their target audience—parents looking for safe baby care products. We then moved on to the packaging, where the challenge was to present the products in a way that stood out on the shelves while still emphasizing their natural and safe ingredients. For the soap, lotion, and cream, we created mockups that emphasized a clean, modern design with minimalistic branding. The use of soft pastels and child-friendly imagery helped convey a sense of comfort and reliability. By keeping the packaging design consistent across the product range, we ensured that The Grandma Company would have a strong, cohesive presence in the baby care market.